农(nong)(nong)村(cun)混(hun)凝土(tu)机(ji)械市场(chang)商机(ji)无限(xian)，自上个世纪(ji)九十年(nian)代以来，伴随着中(zhong)(zhong)(zhong)(zhong)国(guo)经济的(de)(de)(de)(de)(de)高(gao)速发展(zhan)(zhan)(zhan)，中(zhong)(zhong)(zhong)(zhong)国(guo)的(de)(de)(de)(de)(de)工程机(ji)械行业也(ye)步入了快速发展(zhan)(zhan)(zhan)期。而近(jin)几年(nian)来，小型(xing)混(hun)凝土(tu)机(ji)械作为后起之秀，在(zai)施工中(zhong)(zhong)(zhong)(zhong)，开始(shi)(shi)部分取代大(da)中(zhong)(zhong)(zhong)(zhong)型(xing)机(ji)械的(de)(de)(de)(de)(de)位置，受到用户的(de)(de)(de)(de)(de)普遍欢(huan)迎，同时，小型(xing)混(hun)凝土(tu)机(ji)械的(de)(de)(de)(de)(de)发展(zhan)(zhan)(zhan)也(ye)是(shi)(shi)(shi)中(zhong)(zhong)(zhong)(zhong)国(guo)国(guo)情的(de)(de)(de)(de)(de)体(ti)现(xian)。这一(yi)点，从近(jin)几年(nian)工程机(ji)械市场(chang)的(de)(de)(de)(de)(de)发展(zhan)(zhan)(zhan)趋势中(zhong)(zhong)(zhong)(zhong)也(ye)可(ke)见一(yi)斑。中(zhong)(zhong)(zhong)(zhong)国(guo)是(shi)(shi)(shi)一(yi)个农(nong)(nong)业大(da)国(guo)，农(nong)(nong)民(min)占全国(guo)总人口的(de)(de)(de)(de)(de)大(da)多数，农(nong)(nong)村(cun)的(de)(de)(de)(de)(de)发展(zhan)(zhan)(zhan)是(shi)(shi)(shi)关系(xi)到中(zhong)(zhong)(zhong)(zhong)国(guo)经济发展(zhan)(zhan)(zhan)大(da)局的(de)(de)(de)(de)(de)重(zhong)中(zhong)(zhong)(zhong)(zhong)之重(zhong)，尤其是(shi)(shi)(shi)近(jin)几年(nian)来，把经济发展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)重(zhong)心从城(cheng)市开始(shi)(shi)向农(nong)(nong)村(cun)逐步倾斜，新(xin)农(nong)(nong)村(cun)建设(she)更(geng)是(shi)(shi)(shi)把它提升到了一(yi)个新(xin)台阶(jie)。

据(ju)统(tong)计，2003年(nian)(nian)，中(zhong)国(guo)外出(chu)流动(dong)就(jiu)业的(de)农(nong)(nong)(nong)村劳动(dong)力达(da)到(dao)(dao)了11390万人，占(zhan)农(nong)(nong)(nong)村劳动(dong)力总数的(de)23.3%;同年(nian)(nian)农(nong)(nong)(nong)业在GDP中(zhong)的(de)比(bi)重已下(xia)降到(dao)(dao)14.8%，然而农(nong)(nong)(nong)业从业人员却仍占(zhan)全(quan)社会的(de)49.1%，农(nong)(nong)(nong)村劳动(dong)生产率(lv)低下(xia)的(de)局面可窥一斑。随着农(nong)(nong)(nong)村劳动(dong)力的(de)进一步(bu)转移(yi)，2005-2020年(nian)(nian)，农(nong)(nong)(nong)村劳动(dong)力将逐(zhu)步(bu)降低到(dao)(dao)30%，促使土地的(de)经营(ying)权将向部分农(nong)(nong)(nong)民集中(zhong)，土地规模就(jiu)会空(kong)前的(de)扩大，随之(zhi)而来的(de)将是大规模的(de)农(nong)(nong)(nong)村基本设施建设，这(zhei)给(ji)农(nong)(nong)(nong)村工程(cheng)机械市场带来的(de)发展空(kong)间是无法具体估(gu)计的(de)。

什么样的产品适(shi)合农村用户

在农(nong)村，混凝(ning)土(tu)(tu)机(ji)械主要是(shi)用(yong)(yong)于(yu)民建(jian)(jian)等工作，混凝(ning)土(tu)(tu)输送泵属于(yu)农(nong)村基(ji)本建(jian)(jian)设(she)机(ji)械。这些(xie)混凝(ning)土(tu)(tu)机(ji)械大致可(ke)以分成两(liang)大类。类是(shi)以搅拌机(ji)为(wei)主，配上(shang)各种机(ji)具，用(yong)(yong)于(yu)基(ji)本建(jian)(jian)设(she)。另一类就(jiu)是(shi)把传统混凝(ning)土(tu)(tu)机(ji)械进行简化和小型化。混凝(ning)土(tu)(tu)机(ji)械应用(yong)(yong)于(yu)农(nong)村市场，农(nong)民没有那么高的购买能力(li)和使用(yong)(yong)水平，农(nong)民希望机(ji)械只(zhi)要具备(bei)一些(xie)基(ji)本的功能就(jiu)行了，不(bu)要求很高的舒适性(xing)和技(ji)术性(xing)。

中国工(gong)(gong)程机械工(gong)(gong)业协会(hui)名誉(yu)理(li)事长(zhang)杨红(hong)旗认为，混凝土(tu)机械制(zhi)造商要(yao)进入(ru)农(nong)村市场也(ye)必须有(you)竞争(zheng)意识，针对市场需(xu)求(qiu)开发出适销对路的产品(pin)，而不是将(jiang)现有(you)的产品(pin)直接推(tui)向(xiang)农(nong)村。比如，价(jia)廉物美(mei)始终是农(nong)产品(pin)竞争(zheng)的一个重要(yao)因素，价(jia)格的基(ji)础是成本，降(jiang)低成本才能降(jiang)低价(jia)格。所以(yi)，建议(yi)工(gong)(gong)程机械制(zhi)造商到农(nong)村进行(xing)实(shi)地考察，设计出简易(yi)、实(shi)用的产品(pin)满(man)足农(nong)村市场需(xu)求(qiu)。

业内营销专家曾(ceng)祥分(fen)(fen)(fen)析说：与(yu)大(da)(da)中(zhong)型(xing)工程(cheng)机(ji)(ji)械(xie)(xie)相比，适合农(nong)村(cun)使(shi)用的(de)小型(xing)机(ji)(ji)械(xie)(xie)品种(zhong)少了(le)很多(duo)(duo)，主(zhu)要是(shi)(shi)小型(xing)混凝土(tu)(tu)(tu)输送泵(beng)等。而其他品种(zhong)的(de)混凝土(tu)(tu)(tu)机(ji)(ji)械(xie)(xie)暂时不会(hui)出(chu)现(xian)(xian)大(da)(da)量(liang)的(de)需求，即使(shi)有需求也容易被大(da)(da)中(zhong)型(xing)工程(cheng)机(ji)(ji)械(xie)(xie)替代。但是(shi)(shi)，农(nong)村(cun)市(shi)(shi)场(chang)对(dui)这类产品的(de)大(da)(da)量(liang)需求是(shi)(shi)暂时的(de)，随着农(nong)村(cun)建设规模的(de)扩大(da)(da)和农(nong)民收入的(de)提(ti)高，对(dui)混凝土(tu)(tu)(tu)机(ji)(ji)械(xie)(xie)的(de)需求将会(hui)出(chu)现(xian)(xian)分(fen)(fen)(fen)化(hua)，大(da)(da)中(zhong)型(xing)混凝土(tu)(tu)(tu)机(ji)(ji)械(xie)(xie)占有比例将会(hui)逐步(bu)提(ti)升。针对(dui)现(xian)(xian)阶段(duan)农(nong)村(cun)市(shi)(shi)场(chang)的(de)需求，制造商应该集中(zhong)精力进(jin)行细致研究(jiu)，从中(zhong)找出(chu)更(geng)多(duo)(duo)的(de)细分(fen)(fen)(fen)市(shi)(shi)场(chang)，开发研制较好满足细分(fen)(fen)(fen)市(shi)(shi)场(chang)需求的(de)多(duo)(duo)功能快速换装工具(ju)，实现(xian)(xian)一机(ji)(ji)多(duo)(duo)能，效(xiao)益大(da)(da)化(hua)。